Problem

The digital revolution has made the traditional marketing funnel very complicated. Existing marketing automation systems force a series of messages to a list of prospects until they decide to buy or opt-out. The messaging rules are static, based on tribal knowledge, or results of experiments. All prospects are treated equally, forced through the same set of treatments, and targeted on similar channels. There exists a gap between organizations’ broad marketing strategies and customers’ individual needs and preferences. We can bridge the gap at scale with data, technology, and predictive analytics.