Why Predpect?
Modern marketers need Predpect because they should take advantage of data-driven intelligence to drive marketing relevance. Predpect provides marketers with actionable intelligence from behaviors that prospects exhibit on their digital assets. It identifies the best customers and defines their optimum path to a buying decision. The insight enables marketers to orchestrate targeting across channels and improve conversions. Predpect-enabled orchestrated targeting shows significant conversion lift and improved consumer experience when compared to traditional rule-based targeting.